You guys might know by now how much of an obsessive lipstick hoarder I am and my collection is constantly growing as I love experimenting with different and sometimes quite exotic colors. However, nothing can bet a classic red lip for me and I’m always on the hunt for a new one. When L’Oreal released their Pure Red collection I was quite intrigued to try one. I basically straight away knew which one I wanted to go for without even having to swatch it and the one I purchased is Blake’s Pure Red. First of all I’ve loved Gossip Girl since the very first episode came out all the way back in 2007, so I just had to get Blake’s color, right?
The main reason I opted for this shade though is that it’s a deep cherry red with blue undertones. I’m blonde with light skin and blue eyes, which means cool toned reds such as this shade are perfect for my complexion. I just had to get this and it’s very far from a disappointment. Basically Blake’s Pure Red is the most perfect classic true red if you’re looking for a cool toned red that isn’t too pricey. Seriously, if you’re blonde and have pretty fair skin you need to get this lipstick!!!
Another thing that really stands out to me about this lipstick is its formula. I, personally, prefer my lipsticks to be matte rather than glossy but unfortunately matte lipsticks can often be very drying which is such a shame. Take Mac’s Ruby Woo for example. It’s no doubt one of my favorite lipsticks ever but it can be so drying, easily clings to any dry patches and takes a lot of effort to wear. Despite Blake’s Pure Red being a lipstick with a matte finish it doesn’t feel like you’re wearing a matte lipstick at all. In fact, it actually feels quite moisturizing on the lips and it glides on so smoothly. I’m so happy that this lipstick is so easy to apply. You don’t need to spend too much time on preparing your lips with scrubs, lip balms and what not unless you have incredibly dry lips. Otherwise this is so easy to wear. It’s not drying. It doesn’t cling to dry patches and it doesn’t smudge.
Another impressive thing is how insanely pigmented this little stunner is, especially considering that it’s from the drugstore. But then again L’Oreal is one of the pricier drugstore brands and they have a great range of products, so I always expect a little more of them but this lipstick can definitely keep up with some high-end lipsticks in pigmentation and longevity of wear as well. I also really love the packaging. The black mixed with some golden details looks really classy and far from tacky, so it goes perfectly with the classic shade of the lipstick.
Basically I’m obsessed. This is one of the prettiest shades I’ve come across in the drugstore and I’ve been wearing it so much lately it’s become a staple in my make up bag. A big thumbs up to L’Oreal for creating this amazing lipstick!
Have you tried any shades from the Pure Red Collection? Which is your favorite?
Thanks for reading!